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Pinnacle Food (M) Sdn. Bhd (formerly known as Pran Foods (M) Sdn. Bhd.) started its journey in Malaysia in 2010 and have been going strong ever since.
Primarily, it started its distribution in local grocery stores all over Klang Valley. Over time, it spread its operation in almost every state in Peninsular Malaysia; and in recent times, it has established its presence in many prestigious Hypermarkets, Supermarkets and Convenience stores across Malaysia.
All products of PRAN are produced as per International Standards by maintaining highest level of quality at every stages of its production process in order to ensure that only the best quality products reaches to its consumers across the globe
Our company has adopted ISO 9001 as a guiding principle of its management system & is certified with HACCP and Malaysia JAKIM HALAL


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Our consumers have given us such success for so many years and we care about them. Consumer care is the process by which we endorse consumers’ satisfaction and moreover, loyalty. Primarily, it grips managing communication with consumer particularly consumers’ questions and complaints and resolving disputes amicably. Eventually the goal of our consumer care program is to build long-term relationship. To meet this goal, we will go to great lengths to build a strong reputation for lavishing our consumers with special services, discounts, gifts and other benefits.
Objectives that we seek through our consumer care are:
  • To create a culture of customer focus
  • To receive complaints from our consumers on product related matters
  • To achieve customer satisfaction
  • To create rapport and loyalty
We provide the easiest way of communication as we care about the valuable time of our consumers. Consumers can communicate with us through email at info@pinnaclefoods.com.my


Our trade partners are our great support. Through them, we reach to our ultimate consumers. They provide support to our entire marketing endeavor including promotional activities and merchandising program. We care for our trade partners.
    Now, we have a customer care wing to listen to them. We aim to build a strong long term business relationship by taking them through the journey of relationship disposition funnel and expect them to become our advocates in our Business.
We care about their needs in the following ways:
  • By giving product in right price, right quality, at right time with trade benefits.
  • By giving them special service like upcoming demand trends.
  • By giving them sample products.
  • By giving them promotional sales competition.
  • By giving product replacement opportunity for any damaged or expired products in accordance with company policy
  • Trade Partners can communicate with us through email at info@pinnaclefoods.com.my


‘PRAN’ has started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country.

“PRAN” is currently one of the most admired food & beverages brands among the millions of people of Bangladesh and other 134 countries of the world where PRAN Products are regularly being exported.

All the PRAN products are produced as per international standards maintaining highest level of quality at every stages of its production process.

PRAN is currently producing more than 400 food products under 10 different categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits & Dairy. The company has adopted ISO 9001 as a guiding principle of its management system. The company is compliant to HACCP & certified with HALAL which ensures that only the best quality products are reaches to the consumers table across the Globe.


PRAN – RFL Group was awarded the honour of Asia’s Best Food and Beverages Products of the Year 2011 by UDC Global Business Awards 2011 which was held at PWTC, Kuala Lumpur on the 8th of October 2011 in the presence of  YABhg Tun Dr.Mahathir Mohamad.. The award is being received by Mr. Asif Saigal, Managing Director of Pinnacle Foods (M) Sdn Bhd is receiving the award

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