Pinnacle Food (M) Sdn. Bhd (formerly known as Pran Foods (M) Sdn. Bhd.) started its journey in Malaysia in 2010 and have been going strong ever since.

Primarily, it started its distribution in local grocery stores all over Klang Valley. Over time, it spread its operation in almost every state in Peninsular Malaysia; and in recent times, it has established its presence in many prestigious Hypermarkets, Supermarkets and Convenience stores across Malaysia.

All products of PRAN are produced as per International Standards by maintaining highest level of quality at every stages of its production process in order to ensure that only the best quality products reaches to its consumers across the globe

Our company has adopted ISO 9001 as a guiding principle of its management system & is certified with HACCP and Malaysia JAKIM HALAL





Our Vision:

To ensure quality food and beverage products for all our consumers.

Our Mission:

“To become the largest food and beverage distributor in Malaysia. “



Our consumers have given us such success for so many years and we care about them. Consumer care is the process by which we endorse consumers’ satisfaction and moreover, loyalty. Primarily, it grips managing communication with consumer particularly consumers’ questions and complaints and resolving disputes amicably. Eventually the goal of our consumer care program is to build long-term relationship. To meet this goal, we will go to great lengths to build a strong reputation for lavishing our consumers with special services, discounts, gifts and other benefits.


It’s our great honor to communicate with our consumers. So, we humbly request our consumers to feel free to communicate with us regarding following issues:


  • Feedback on our products
  • Price information
  • Benefits of products
  • Any other issues

Objectives that we seek through our consumer care are:

  • To create a culture of customer focus
  • To receive complaints from our consumers on product related matters
  • To achieve customer satisfaction
  • To create rapport and loyalty

We provide the easiest way of communication as we care about the valuable time of our consumers. Consumers can communicate with us through email at



Our trade partners are our great support. Through them, we reach to our ultimate consumers. They provide support to our entire marketing endeavor including promotional activities and merchandising program. We care for our trade partners.
Now, we have a customer care wing to listen to them. We aim to build a strong long term business relationship by taking them through the journey of relationship disposition funnel and expect them to become our advocates in our Business.


We care about their needs in the following ways:

  • By giving product in right price, right quality, at right time with trade benefits.
  • By giving them special service like upcoming demand trends.
  • By giving them sample products.
  • By giving them promotional sales competition.
  • By giving product replacement opportunity for any damaged or expired products in accordance with company policy

Trade Partners can communicate with us through email at

PRAN -RFL Group was awarded UDC ASIA BEST FOOD & BEVERAGES PRODUCT OF THE YEAR 2011 at Putra World Trade Center, Kuala Lumpur on 8th October 2011


Flavour of Juices
flavour of Drinks
flavour of Candy
Other products